- Product differentiation is a key aspect of targeting specific areas of the market to capture specific profit levels. What customers think about when they hear the brand or see the logo are some areas of market positioning and brand exposure. Influencing market perception is key in selling your product.
- Content will include information on product positioning, methods to market and brand your product, and articulate your product to different segments or areas of a market.
Source: onthemarkmarketing.com, Date retrieved: August,13,2014.
- Brand equity refers to the monetary value of brand recognition and value of having a name that consumers can easily recognize and willing to spend money on. Many believe that brand equity (can be referred to as Goodwill) is one of the most valuable assets a company can have in a competitive economy.
- Content will include formulating brand equity models, ways of improving/sustaining brand equity, and improving brand equity in the market.
Source: marketingprofs.com, Date retrieved: August,13,2014.
- Brand awareness refers to the extent/degree to which a certain name or product is recognized to a target audience. Consumers who can retain brand awareness can differentiate products or services among a saturated market, therefore ensuring long term profitability and growth.
- Content will include information and articles on formulating brand awareness and how to improve/sustain brand awareness
Source: surveymonkey.com, Date retrieved: August,14,2014.
- Brand Associations are usually images and symbols that are associated with a certain label or brand. These associates are key in differentiating a product and service in a competitive market and can serve to emphasis strong symbolic meanings that will relate to the product or service being offered.
- Content includes formulating of brand associations, examples of brand associations, and related articles on how brand associations are used in the specific industries.
Source: thinkwithgoogle.com, Date retrieved: August,14,2014.