Seminar – Digital Marketing

Topic : Digital Marketing
Date: Thursday, February 15, 2024
Time: 7:00 pm to 9:00 pm
Venue: Sutton Financial Boardroom, 143 Wheeler Street, Saskatoon
Presenter: Shayne Zaba, NICS Inc.

Outline:

1. Expectations for Marketing
   1. Establish a baseline with the audience based on their general capacity and understanding for online marketing. Meet the audience where they are at.
   2. Establish the expectations for break-even advertising and “Golden Ads”.
2. How to start making Ads
   1. Getting in your own way – Why product experts are often the worst at creating effective ads.
   2. Data driven split testing.
3. Modern advertising tools and concepts
   1. Lazy short tail versus laser long tail ad optimization
   2. Advantages of data derived archetypes
   3. Search Engine Optimization (SEO)
      1. Search keyword selection
      2. Optimization on page vs. off page
      3. White hat vs. grey hat vs. black hat
   4. The big picture (Sales Funnel Integration)
      1. Mail campaigns and Webinars
      2. Artificial Intelligence Tools