Creating a High Impact Brand & Building your Brand Image

Date: Monday, May 15th, 2023

Topic: Creating a High Impact Brand & Building your Brand Image

Presenter: Marjorie Delbaere, Edwards School of Business, U of S

Location: Innovation Place, Golden Room 202, 111 Research Drive, 2^nd floor

Outline:

• Introduction to the Importance of Branding
• Fundamentals of Brand Strategy
  • Customer-based Brand Equity
  • Brand Identity
  • Framing the Competition
  • The Brand Audit
• Wrap-up and Q & A

Hope to see everyone there. Please respond to info@manekmentorship.com if you will be attending.