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Creating a High Impact Brand & Building your Brand Image
May 15, 2023
Date: Monday, May 15th, 2023
Topic: Creating a High Impact Brand & Building your Brand Image
Presenter: Marjorie Delbaere, Edwards School of Business, U of S
Location: Innovation Place, Golden Room 202, 111 Research Drive, 2nd floor
- Introduction to the Importance of Branding
- Fundamentals of Brand Strategy
- Customer-based Brand Equity
- Brand Identity
- Framing the Competition
- The Brand Audit
- Wrap-up and Q & A
Hope to see everyone there. Please respond to firstname.lastname@example.org if you will be attending.